Expanding Horizons in the Middle East: Hanlin Amusement at DEAL Dubai 2024

A Strategic Step into the Middle East Market

From March 5-7, 2024, the Hanlin Amusement team touched down in the UAE for the DEAL Show (Dubai Entertainment Amusement & Leisure). As the largest amusement trade show in the Middle East and Africa, this was a critical platform for us to demonstrate our commitment to this rapidly growing market.

The Middle East is known for its world-class indoor theme parks, where “good enough” is never acceptable. Operators here demand premium aesthetics and rigorous safety standards.

The Details That Define Quality

Close inspection: A client verifying the density and quality of our padding materials.

One moment at our booth perfectly illustrated why we came. A park operator from Saudi Arabia sat down with us, looking skeptical. He told us, “Everyone says they have high quality, but in our heat and high-traffic malls, materials fail quickly.”

We didn’t just argue; we handed him our material cross-sections. He spent several minutes pressing the foam density and inspecting the PVC stitching. When he felt the resilience of the materials himself, the conversation shifted from “price” to “partnership.” He realized that Hanlin understands the durability required for high-end venues.

Building Relationships Beyond the Booth

Exhibitions are about business, but they are also about people. We were delighted to welcome partners from across the Gulf region, discussing everything from large-scale trampoline parks to soft play renovations.

Forging new partnerships with industry leaders in the GCC region.

We also took the opportunity to step outside the exhibition hall. Our team visited local sites to better understand the operational needs of our clients. Meeting a client’s family at their venue reminded us of the ultimate goal of our work: creating safe spaces where children can play and families can bond.

Real connections: Visiting a client’s venue and meeting the next generation of players.

Dedication Behind the Scenes

Success at an expo isn’t just about the three days the doors are open; it’s about the preparation. Our team worked tirelessly on setup and logistics to ensure the Hanlin brand was represented perfectly.

The hard work behind the showcase: Our team during the setup phase.

Leaving Dubai, we bring back not just contracts, but a deeper understanding of the Middle East’s unique needs. We are ready to deliver the gold standard of amusement equipment to this region.