Beyond the Brochure: Reconnecting with Global Partners at IAAPA Expo Asia 2023

Reconnecting in Singapore: More Than Just a Trade Show

It has been a long wait to meet our international friends face-to-face again. This June, the Hanlin Amusement team traveled to Singapore for the IAAPA Expo Asia 2023 at Marina Bay Sands.

For us, this trip wasn’t just about showcasing our latest indoor play centers or trampoline designs. It was about listening. After years of digital communication, there is still no substitute for a handshake and a real conversation.

A Meeting of Diverse Minds: Building Trust in Person

Walking through the exhibition hall, we were energized by the diversity of the attendees. We had the privilege of meeting industry professionals from Southeast Asia, the Middle East, and beyond.

Connecting with new and old friends from diverse markets.

One specific interaction stood out to me. We met a project manager from Malaysia who had been following our company online for months but was hesitant to place an order. During a coffee break at the expo, he shared his real concern: “I see many suppliers in China, but my biggest worry is installation support and safety certification.”

Because we were there in person, we didn’t just give him a sales pitch. We opened our laptop and walked him through our ISO 45001 safety protocols and showed him case studies of our after-sales support in the UAE and Australia. By the end of our talk, the tension in his shoulders relaxed. He told us, “Seeing the people behind the emails makes all the difference.”

This reminded us that trust isn’t built on low prices; it’s built on transparency.

Observing Trends: The Shift to Customization

Being on the ground in Singapore also gave us a clear view of where the unpowered amusement market is heading. We noticed a significant shift in demand toward customized, narrative-driven indoor playgrounds. Clients are no longer looking for standard “cookie-cutter” structures; they want play spaces that tell a story and fit unique venue shapes.

This aligns perfectly with what we have been doing at our Zhengzhou production base. As a manufacturer with over a decade of experience, our strength lies in OEM/ODM customization—turning a client’s rough sketch into a safe, durable reality.

Looking Forward

We returned to our 5,000+ sqm factory in Zhengzhou with more than just business cards. We brought back valuable feedback and a renewed commitment to our 2,000+ clients worldwide.

To everyone we met in Singapore: Thank you for your time, your questions, and your smiles. Whether you are in the US, Mexico, or right here in Asia, Hanlin Amusement is ready to be your partner in creating joyful, safe play spaces.

See you at the next expo!